Sticker Shock CampaignSticker Shock is a community awareness campaign designed to educate those who might purchase alcohol and illegally provide it to minors. The project unites youth, business owners, parents and other community representatives in the common goal of reducing underage substance abuse. During the Sticker Shock Campaign, members of the Frenchtown Youth Action Committee will use bright orange stickers that read “Providing Alcohol to Minors is Illegal! THINK TWICE Up to $1,000 fine and 6 months in jail!” to deter adults from buying alcohol for minors. Stickers are placed on beer and other alcoholic beverage cases , and offered to store employees to wear for the day. The event will take place two times per year during the week leading up to Frenchtown High School’s Homecoming and Prom. The Frenchtown Community Coalition hopes that this event will help to remind our community that there is not a safe way to help youth do something illegal.